Join Kate and Anke, retention specialists from RFDS (Queensland Section) for a session that promises to shake up your approach to mid-value donors. Titled “Plot Twist: Unveiling Innovative Strategies for Mid-Value Donors,” this session is all about breathing new life into your donor engagement methods.

Kate and Anke will guide you through the twists and turns of RFDS Queensland’s mid-value donor program, now in its third year. They’ve taken a fresh look at what keeps these donors engaged, and spoiler alert: it’s not all the same old strategies. With insights developed alongside More Strategic, they’ll show you how they’ve tuned into the evolving needs of their ‘middle children’ and found innovative ways to keep them feeling loved and understood.

But don’t worry—innovation doesn’t have to mean a complete overhaul or a big budget. Kate and Anke will share how simple, smart changes can make a difference, helping you scale up as needed. Whether you’re working with a big team or flying solo, this session will leave you inspired to give your mid-value donor program the plot twist it deserves.