TRACK • Corporate Partnerships
Shared valued corporate fundraising programs: How to develop deeper and richer relationships across organisations through events, fundraising and volunteerism
Friday 24 Feb 2023 - 11:00 am to 12:00 pm
Tour de Cure (TDC) has developed staff engagement fundraising programs with leading corporations in Australia who share our vision of a world without cancer, every type. Commonwealth Bank, Woolworths, Westpac, Suncorp and Lexus have been part of the TDC community for over 10 years and have inspired thousands of fundraising participants, and volunteers to help bring large scale events to life.
These partnerships started out as 3-day executive bike rides with 100 people raising $300k, now they annually engage 10,000 people who raise over $9m. To achieve this scale, structured volunteer committees, governance and processes have been developed to help keep up with demand and expectations of growth. Our partnerships are now expanding to non-event fundraising.
We would love to share our mistakes and learnings along the way that helped TDC deliver the events, while keeping staff connected, match corporate wellness program expectations, and ensure that it was wrapped with our purpose to cure cancer and raise funds. We are so grateful that the TDC programs have become a growing part of our partners cultural identity.