TRACK • Fundraising How To…
Singing the same tune: How a consistent storytelling architecture can result in record breaking campaigns
Thursday 23 Feb 2023 - 8:00 am to 9:00 am
- General Fundraiser (all fundraisers)
How SCHF revitalised the way they deliver their campaign model to effectively and strategically communicate with donors, to create a consistent storytelling architecture that caters to all fundraising streams.
From one-to-one, to mass market communications, SCHF found a way to connect all activity under one holistic narrative structure to bring compelling storytelling to life. Whether talking to a bequest prospect or major donor, rolling out a peer-to-peer fundraiser or major appeal, the SCHF team are singing the same tune.
This session will include practical advice on the development, execution and strategic direction of the SCHF campaign model, including the creative approach to generating all-inclusive fundraising resources. The results presented will help demonstrate how SCHF delivered the greatest impact across all fundraising streams, with brand, reputation and donor stewardship at the heart of everything they do.