Livestream fundraising: a new era of P2P fundraising with digital content creators

In a rapidly growing industry worth billions of dollars worldwide, charities are starting to adapt peer-to-peer fundraising practices to secure a piece of the livestream pie. For the last five years, WWF-Australia has been steadily growing a global livestream program, reaching a new audience of community fundraisers – and learning a thing or two along the way. Join WWF-Australia’s Rachael Lance and Patrick Sukawiratmo as they share their insights on building a virtual community of livestream fundraisers.