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TRACK • Conference Tracks & Fundraising How To…

Supercharge your email appeals

Thursday 24 Feb 2022 - 8:00 am to 9:00 am

What makes a best-in-class email appeal? Personalisation? PURLs? Email design? The answer is: yes, all this and more. Join Lachlan as he walks through a series of tests and optimisations, and unveils the secrets to raising record breaking revenue from email.

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