TRACK • Conference Tracks & Fundraising How To…
Supercharge your email appeals
Thursday 24 Feb 2022 - 8:00 am to 9:00 am
What makes a best-in-class email appeal? Personalisation? PURLs? Email design? The answer is: yes, all this and more. Join Lachlan as he walks through a series of tests and optimisations, and unveils the secrets to raising record breaking revenue from email.