Conference Program

Conference Program

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TRACK • Individual Giving

Tail-wagging growth – How Sydney Dogs & Cats Home transformed its fundraising with a solid digital foundation and fresh approach

Thursday 20 Feb 2025 - 3:30 pm to 4:30 pm

  • General Fundraiser (all fundraisers)
  • Small Organisations

SDCH has partnered with Bigfoot Fundraising since November 2022 to grow their fundraising with a supporter centric digital approach – delivering record breaking results for appeals & ‘Always on’ digital fundraising across Meta and Google SEM.

At the same time launching their own Merchandise site, driving sales through a custom built Shopify platform. With a focus not just on donations but also building an engaged community through #challenges, merch giveaways and a new welcome journey.

This session will provide practical examples (and lots of cute animals!), showing how significant growth can be achieved for all budgets and sizes.

Presented by Karen Kalpage, Head of Fundraising and Marketing for SDCH and Jeremy Bennett, Director of Bigfoot fundraising – this session is not to be missed for any charity looking to grow their fundraising through digital.

Individual Giving Track Sponsored By:


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