TRACK • Individual Giving
Telemarketing – making the right call. A deep dive into the trends, benchmarks, drivers and future of telemarketing in Australia
Friday 25 Feb 2022 - 12:10 pm to 1:10 pm
With telemarketing a key way of engaging with our donors it is vital that, as an industry, we understand how this channel is performing, how this has changed over time and how we, as fundraisers, can we ensure we are delivering effective programs that add to a positive experience or our supporters.
In this insight fuelled session More Strategic and Pareto Phone will look at how telemarketing has changed over the past decade and explore many of the common myths about telemarketing such as “No one answers their landline anymore”. Armed with 10 years of data and millions of telemarketing transactions across a plethora of calling programs and charities, Ruth and Cherie will answer questions around what we need to do, collectively, to sustain telemarketing effectiveness and what we should be measuring to ensure the viability of our programs for good investment return and will also look to the future to what a sustainable future of telemarketing needs to look like.
For delegates this session will help them understand their relative performance, arm them with facts to manage internal expectations about program performance and return, understand best practice and questions to ask of your agency and, for those charities not yet in the calling game, make the ultimate decision is telemarketing for us?