The team at Peter Mac has been fastidious about recording data. We love it – because it really helps us build relationships with our lovely donors. 

But also, historical data shapes our future fundraising planning too.

And there are some BIG surprises.

 We’re going to show:

• Never before seen revelations on how donors have supported Peter Mac over the last 10 years, and how important gifts in Wills really are (more than most people think).
• Decisions around acquisition are made based on ROI (return on investment) – which is good – but the time scales you are using are almost certainly too short.
• And investment in gifts in Wills programs across the sector are woefully inadequate. 

We’re even going to share with you a great ready reckoner for the value of bequests already in your database AND a handy tool to calculate what you should be spending on YOUR gifts in Wills program.