Conference Program

Conference Program

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TRACK • Gifts in Wills & Individual Giving

The Great Donor Acquisition Debate: Direct Mail vs. Digital

Thursday 23 Feb 2023 - 4:00 pm to 5:00 pm

Debating the age old question – is direct mail dead and why should this matter?

The panel will discuss why it’s important to think about digital AND direct mail donor acquisition strategies and the beyond the grave consequences if you get the balance wrong.

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