Conference Program

Conference Program

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TRACK • Fundraising How To…

The Porcupine Theory: what to do when donor connection to cause is CLOSE

Friday 1 Mar 2024 - 2:20 pm to 3:20 pm

  • General Fundraiser (all fundraisers)

The way we interact with our donors is changing. What once was a ‘push’ communication is – rightly so – becoming a genuine, two-way dialogue, thanks to increasing supporter surveys, relationship fundraising and social media. As the focus shifts from talking AT donors to talking WITH them, they’re sharing more and we’re learning more. But that is not without its own expectations and challenges. How can we use this information well? And how can we look after the team members who are on the frontline of donor experiences? This session will explore how to bring donors close… safely and effectively. We’ll look at some best in class examples of how to use donor stories to enhance your fundraising, and you’ll leave feeling prepared to train, protect and psychologically support your staff members as they process what can be very heavy personal donor experiences.

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