TRACK • Community, Events & Corporates
The rise (or rebirth) of QR Code technology in event fundraising.
Thursday 24 Feb 2022 - 12:00 pm to 1:00 pm
QR Codes are now an integral part of our lives, thanks to COVID-19. In this presentation, learn how Perkins Institute in partnership with Near Field Creative, achieved a return of 344% in the lead up to their major event using QR/NFC enabled wearables to enable frictionless donations via a mobile-optimised donation platform for participants. Learn how Charities are embracing QR code technology to create new, frictionless donation points and increase supporter engagement in creative ways across their events. Duncan Barker from Near Field Creative will introduce you to the wonderful world of wearables and printables where everything from a wristband, t-shirt, money box or even a dog can become a frictionless donation device. Duncan will provide examples of how charity events have increased their giving through QR codes and what the future holds. Duncan will be joined by Tom Lang from Perkins Institute who will share how the Charity has leveraged wearables and QR code technology to support its major events and other initiatives.