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TRACK • Individual Giving

The start of a beautiful relationship – the science of acquiring donor love

Saturday 4 Jun 2022 - 12:10 pm to 1:10 pm

The longest, most fulfilling, and truly transformative relationships all begin somewhere. And it’s how we begin that sets the tone and foundations for a committed and valued relationship.


The start of a donor relationship will always involve transactions, be they financial or non-financial – as in the case of a 2 Step campaign – but that doesn’t mean we have to be transactional in our engagement.


We can start with the end in mind – growing donor love.


In this session, we will:

  • Introduce a range of behavioural and relationship theory principles
  • Look at research and real-world case studies and campaigns
  • Explore practical applications for engaging and acquiring new donors, in a way that sets up an intimate, authentic relationship


It’s the perfect balance of head and heart – understanding the science of love and how it can lead to better outcomes for you, your donors and your cause.

Individual Giving Track Sponsored By:


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