The longest, most fulfilling, and truly transformative relationships all begin somewhere. And it’s how we begin that sets the tone and foundations for a committed and valued relationship.

The start of a donor relationship will always involve transactions, be they financial or non-financial – as in the case of a 2 Step campaign – but that doesn’t mean we have to be transactional in our engagement.

We can start with the end in mind – growing donor love.

In this session, we will:

• Introduce a range of behavioural and relationship theory principles
• Look at research and real-world case studies and campaigns
• Explore practical applications for engaging and acquiring new donors, in a way that sets up an intimate, authentic relationship

It’s the perfect balance of head and heart – understanding the science of love and how it can lead to better outcomes for you, your donors and your cause.