Conference
Program

Conference
Program

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TRACK • Gifts in Wills

Unlocking the potential of digital and DRTV to inspire gifts in Wills

Friday 3 Jun 2022 - 11:40 am to 12:40 pm

As gifts in wills fundraisers we have the wonderful opportunity to help supporters keep their values alive forever, but how can we inspire action now when the proposition is future-focused?

 

In this session you will learn how your organisation can develop and use digital and DRTV campaigns to recruit and engage gifts in wills supporters.

 

Jeremy will discuss practical tips and real-life Australian charity examples on how to plan your digital campaign, proposition test, and utilise Facebook’s functionality to engage people who care about your work and acquire new bequest leads cost-effectively.

 

Laurie will share how legacy DRTV and film campaigns are being used in Australia and internationally, including the key elements of strategy, how to get started, and measuring success.

Gifts in Wills Track Sponsored by:


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