Explore insights from the largest P2P fundraising events in Australia and New Zealand, along with new benchmarking data from a joint presentation by ANZ’s largest full-service agency and leading P2P platform providers. This session examines the top 30 events and provides broader benchmarks for all P2P fundraising efforts. By combining detailed analyses of these leading events with comprehensive industry benchmarks, you’ll gain a thorough understanding of what drives success in P2P fundraising.

We’ll explore standout strategies and metrics that propel top events to success. Attendees will be presented with tactics for participant engagement, fundraising techniques, and acquisition efforts. By examining these top events, we will extract broader principles and best practices that define what future success in P2P fundraising looks like.

A core challenge that P2P fundraising managers face is the lack of detailed benchmarks, with only broad numbers often available. Our session addresses this gap by providing specific, actionable benchmarks that offer valuable context and help fundraisers identify areas for improvement. Combining detailed analyses of top events with the most comprehensive event benchmarks ever developed in the ANZ market, attendees will leave with a clear blueprint for driving success in their own P2P fundraising initiatives.