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TRACK • Conference Tracks & Emerging Issues & Global Trends

Using AI to combat COVID with Heart Research Institute

Thursday 24 Feb 2022 - 4:00 pm to 5:00 pm

COVID had a big impact on fundraising. Regular giving acquisition has become increasingly difficult given the inaccessibility of face to face fundraising, leading to weaker Regular Giving programs. Over the past year, Heart research Institute, has been using artificial intelligence to combat these problems.

In this talk, Lisa (HRI) and Tim (Dataro) team up to talk about how AI can be used to better understand your donors and to run better performing fundraising campaigns. Tim will help you understand that AI isn’t scary, and Lisa will present results using AI to improve results in regular giving programs.

Emerging Issues & Global Trends track sponsored by:


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