TRACK • Community, Events & Corporates
Walk Me Home: Launching a physical event with heart
Saturday 4 Jun 2022 - 11:00 am to 12:00 pm
Join Rob Novotny (Ronald McDonald House Charities Sydney) and Luke Edwards (Elevate Fundraising) as they present how a brand new physical event called Walk Me Home raised over $600k in it’s first year post COVID lockdowns. They will present how after two years in the planning (and postpoining it 3 times), they took the risk to go to market with a six week timeline and create a magical experience for over 1,000 walkers where they walked 25kms along the coast and ended up at Ronald McDonald House in Randwick. We will look at the challenges faced, what was successful, some key learnings and the strategy taken to acquire new participants and take them on a journey.