Conference Program

Conference Program

back   Back to program

TRACK • Plenary Session

What Are Your Donors Really Going Through?

Wednesday 22 Feb 2023 - 3:30 pm to 5:15 pm

  • General Fundraiser (all fundraisers)

The best laid fundraising strategies can easily go awry. The experience we think we’re giving our donors might not match up with reality. In this session Simon will put you in the shoes and in the minds of your donors and potential donors. We’ll look at ‘real’ people (not fundraisers) and try to understand the journey they’ve come through before they meet us, and the journey they’re going through with us. We’ll look at the good and bad experiences, and the decisions we make as organisations that have an impact on our supporter experience. We’ll even try to make a donation with Simon’s world-famous (well, fundraising-world-famous) live phone call!

Subscribe and connect

Don’t miss out on exclusive info from our conference speakers!