Where is the evidence?! 

New fundraising practices demand evidence, reporting and optimisation; however, “best practice” for direct marketing seems to be accepted with murky evidence.

Why is four pages optimal?

Where did this belief originate from? 

Why bold and underline? 

Over a year ago, a couple of fundraising experts started a conversation on this topic and became curious about the answers.

Paul and Erica will unpack the commonly accepted beliefs that you find most mysterious. We will explain where they have come from, whether they are still actually relevant today, what we could try to do differently and what common best practice habits should always be included.

We will draw on fundraising examples and case studies from Parachute Digital and Amplify Fundraising’s work with charities across Australia and insights from sector leaders and renowned international fundraising experts.

In short, this presentation is a historical deep dive.

Join us to learn which direct marketing best practice habits are founded on evidence … as well as those that are just strange fundraising witchcraft.