TRACK • Gifts in Wills
Why do people include a charity in their will? What does that mean for me?
Thursday 23 Feb 2023 - 9:10 am to 10:10 am
Unpacking the behavioural science behind why people avoid writing their Will, and how charities can break down these barriers to turbocharge their GIW programs.
Case study using findings from Willed’s recent controversial advertising campaign.