TRACK • Corporate Partnerships
Workwear Group and The Big Issue: Learn what happens when a corporate goes searching for a charity partner
Friday 24 Feb 2023 - 9:25 am to 10:25 am
- General Fundraiser (all fundraisers)
When a corporate comes knocking… beyond a donation.
Discover how Workwear Group devised their community engagement strategy and the process of seeking out and securing a new corporate cause partner, The Big Issue.
In 2021, Workwear Group set out to do a better job for the communities within which they operate – more meaningful, more strategic and with more impact – for their team and for their partner.
Hear from both organisations as they share insights on the importance of having a clear brief for the partnership, how they determined the investment ‘package’ and how it would be used, plus how they approached scanning for and selecting their partner using a robust methodology, from a broad landscape of potential ‘candidates’.
6-months on from launch, how have Workwear Group and The Big Issue approached getting a fledgling relationship off the ground, with early success.
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