TRACK • Fundraising How To…
Yellow Brick Road – the why and how of Direct Mail
Friday 3 Jun 2022 - 8:00 am to 9:00 am
In this session, the MSF team will take you through the elements of their direct mail program, including;
- The Brain, to point us in the right direction (looking at the overarching strategy and data)
- The Courage, to find new donors (looking at acquisition strategies)
- The Heart, to inspire and engage with donors over the long term (looking at retention strategies)
- The Emerald City (looking at specific case studies)
Join us as we take you on a journey along the Yellow Brick Road to explore what we’ve learnt and built along the way.