In this session, the MSF team will take you through the elements of their direct mail program, including;

• The Brain, to point us in the right direction (looking at the overarching strategy and data)
• The Courage, to find new donors (looking at acquisition strategies)
• The Heart, to inspire and engage with donors over the long term (looking at retention strategies)
• The Emerald City (looking at specific case studies)

Join us as we take you on a journey along the Yellow Brick Road to explore what we’ve learnt and built along the way.