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TRACK • Fundraising How To…

Yellow Brick Road – the why and how of Direct Mail

Friday 3 Jun 2022 - 8:00 am to 9:00 am

In this session, the MSF team will take you through the elements of their direct mail program, including;


  • The Brain, to point us in the right direction (looking at the overarching strategy and data)
  • The Courage, to find new donors (looking at acquisition strategies)
  • The Heart, to inspire and engage with donors over the long term (looking at retention strategies)
  • The Emerald City (looking at specific case studies)


Join us as we take you on a journey along the Yellow Brick Road to explore what we’ve learnt and built along the way.

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