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Alexandra Struthers

Director Client Success

HomeMade Digital Australia

Alex has worked with leading non-profit organisations across Australia and the UK as senior fundraiser raising hundreds of millions of dollars for some of the leading NFPs globally.


Alex has driven growth of national fundraising programs since 2005 spanning all areas of multi-channel fundraising.  Working for large Australian brands such as Red Cross, Make-A-Wish, Marie Curie and recently the Leukaemia Foundation; Alex has delivered cutting edge campaigns, digital fundraising and YoY growth including the successful World’s Greatest Shave to achieve over $17.6M in 2021.


In 2020, Alex led the Leukaemia Foundation as Acting CEO and GM People & Culture before joining HomeMade Digital in August 2021 to pursue a career helping multiple charities succeed in their goal.  Alex brings her background in psychology, marketing, fundraising, leadership and digital experience to help clients deliver organisational success.


Responsible for award winning fundraising campaigns, Alex was recognised as the Young Fundraiser of the Year at the Fundraising Institute of Australia’s National Awards of Excellence in 2015.

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