Follow Cassandra Chapman
Researcher – Psychology of Giving
University of Queensland
Dr Chapman holds a PhD in the psychology of charitable giving and is a Lecturer in Marketing at the University of Queensland, specialised in donor psychology and fundraising. She came to academia after a career in fundraising and is particularly motivated to generate and share evidence to guide fundraising best-practices.
Friday - 24 Feb 2023 ( 12:10 pm - 1:10 pm )
The Charitable Triad: How characteristics of donors, beneficiaries and fundraisers all influence giving