Amnesty International Australia
Frances is the DRTV Specialist at Amnesty International Australia. With three years’ experience in the fundraising team, Frances launched DRTV as an acquisition channel for Amnesty and has helped grow Amnesty’s digital acquisition and lead generation program by 300% in just two years. Amnesty has grown from a small scale lead generation program that acquired 2,500 regular givers a year to a multi-platform, multi-proposition program that now acquires 10,000 regular givers a year. These 10,000 donors that are acquired every year will contribute $7.5million to Amnesty’s human rights work over the next 5 years.
Thursday - 24 Feb 2022 ( 8:00 am - 9:00 am )
Fundraising with Impact: How Amnesty built a fundraising acquisition program that puts human rights impact at the heart of everything we do.