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Ian Lawton

Head of Bequests

Heart Foundation

Ian is an educator, fundraiser and change manager, with over 20 years local and international experience. In 2018 Ian became Australia’s first Director of Bequests at the Heart Foundation, where Bequests account for over 50% of annual income. Ian built a program around a high volume supporter contact strategy. The team has converted over 1000 new confirmed bequestors each year since, with over 30% of these being over age 80. By simultaneously focusing on increasing the retention rate through active stewardship and increasing the average gift size, income is forecast to grow from $30m p.a to $40m p.a by 2025.


Friday - 3 Jun 2022 ( 10:30 am - 11:30 am )

Life After Death; the Impact of Estates

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