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Laurie McPherson
Senior Producer
DTV Group
Upping-sticks to Australia in 2012 Laurie honed her direct response skills at Pareto Fundraising before joining DTV as a Producer in 2018 where she connects people with good causes via response-driven film. Laurie loves seeing the art and science of DRTV working to inspire an action in just 60 or so seconds.
Sessions
Friday - 3 Jun 2022 ( 11:40 am - 12:40 pm )
Unlocking the potential of digital and DRTV to inspire gifts in Wills