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Luke Edwards


Elevate Fundraising

Luke has more than 15 years’ experience in digital fundraising and is passionate about the use of digital marketing to achieve results. Luke’s agency Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world. Their clients include The Smith Family, The Fred Hollows Foundation, Wayside Chapel, MS Plus, Mito Foundation, Ronald McDonald House and a range of others. 

Luke and his team have developed and implemented some of Australia’s most successful events and campaigns. This includes events such as Bloody Long Walk, The May 50K, Remember September, The Push-Up Challenge, One Foot Forward, 86K for a Cure and a range of others.

Luke also co-founded the Great Cycle Challenge which has now raised over $180 million for childhood cancer research in the past ten years. 


Friday - 24 Feb 2023 ( 2:20 pm - 3:20 pm )

Panel Session: The Future of Fundraising Events

Thursday - 23 Feb 2023 ( 12:00 pm - 1:00 pm )

How to create a concept that connects, inspires and converts

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