The Long Game: Stewardship Strategies for Lifelong Gifts in Wills Engagement
Only around half of those who say they’ll leave a gift in their Will actually do. This masterclass explores how to bridge that gap by designing compelling, long-term stewardship experiences that move supporters from interest to action—and keep them engaged for years to come. Learn how to build donor journeys that are research-informed, emotionally resonant, and strategically aligned with your legacy fundraising goals.
- Ashley Rowthorn, Executive Director, Legacy Futures | Smee & Ford
- Claire Routley, Consultancy Director, Legacy Futures
Diversifying Your Major Gift Donor Base
As Australia’s demographics shift, so must our fundraising strategies. This session showcases how St Vincent’s Curran Foundation is engaging younger, culturally and linguistically diverse (CALD) donors and next-generation philanthropists. Learn how to apply DEI principles to major giving, build authentic relationships with emerging communities, and future-proof your donor pipeline in an era of intergenerational wealth transfer.
- Annabel Rogers, Director of Development, St Vincent’s Curran Foundation
- Shanthini Naidoo, CEO, St Vincent’s Curran Foundation; Board Director, FIA; Director, FIA Code Authority
From Data Overwhelm to Strategic Impact: Segmentation, Metrics and Analytics for Growth
Many organisations collect data—but few use it to its full potential. This masterclass helps you move from data overload to strategic clarity. Through practical frameworks, real-world case studies, and hands-on tools, you’ll learn how to segment effectively, choose the right metrics, and apply analytics to drive smarter fundraising decisions across your programs.
- Fi McPhee, Director, Revolutionise
- Erin Hamalainen, Analytics and Insights Lead, Slingshot Data
- Katie Hart, The Fred Hollows Foundation NZ
Old Dogs, Young Pups & Smart Machines: A Real Fundraisers’ AI Journey
What happens when a Boomer, a Gen Xer, and a Millennial dive into AI for fundraising? This refreshingly honest and practical session shares their six-month journey—what worked, what didn’t, and what they built. You’ll leave with real tools (like AI thank-you assistants and donor email generators), a jargon-free glossary, and the confidence to start using AI ethically and effectively—no tech skills required.
- Sam Sargisson, Fundraising Specialist, RSPCA Queensland
- Sean Triner, Fundraisingologist
Donor Psychology 101: Evidence-Based Insights to Improve Your Fundraising
Why do people give up—and what makes them stop? This session introduces cutting-edge research on donor psychology, including the Charitable Triad Theory, identity-based giving, and the effectiveness of different fundraising appeals. With practical examples and interactive discussion, you’ll gain insights to refine your messaging, strengthen donor relationships, and fundraise more ethically and effectively.
- Cassandra Chapman, Associate Professor, Psychology of Charitable Giving