In this session, Alex and Dan from Dataphoria will unpack the most common mistakes they’ve encountered, drawing on 13 years of lead generation, calling and partnership experience. Prepare to learn – and cringe a little – from the misfortune of those who came before you!

Faced against declining levels of trust and increased consumer cynicism, regular giving acquisition can feel like an uphill battle. In these challenging times, small mistakes have the potential to unravel great campaigns.

Expect case studies, benchmarks, stories, and the odd dad joke.