Unlock the secrets to a successful Giving Day with insights from Amy Johnston and Zoe Robbins of the Alannah & Madeline Foundation. In this session, they will reveal how their collaboration with Donor Republic led to a significant boost in Giving Day income. Gain valuable knowledge on their strategic framework and get an inside look at the practical steps involved. Learn the essentials of proposition development, donor acquisition, and leveraging above-the-line strategies. Discover how to effectively engage matching partners, ambassadors, and use paid social to drive results. Don’t miss this opportunity to explore successful tactics and activities that made their Giving Day a standout success.