Crafting Irresistible Gifts in Wills Propositions: Research, Real-Life Inspiration, and Practical Tips

Unlock the secrets behind what makes a standout Gifts in Wills proposition by diving deep into donor behaviour and the latest research. This workshop will guide you through the journey of crafting a compelling Gifts in Wills proposition that resonates with your supporters and brings your organisation’s biggest dreams to life.

We’ll explore how donor-centred thinking, combined with an inspiring brief, will elevate your approach to legacy giving. You’ll get hands-on insights from Gifts in Wills research and benchmarking, with practical steps for creating an enduring proposition that works for your charity and target audiences.

Expect to be inspired by real-world case studies, including a showcase from Royal Flying Doctors Victoria, where we’ll explore successful programs, campaigns and examples that sparked engagement and pride within their organisations and importantly with donors.

Along the way, we’ll share strategies to rally your team around this important work and empower them to feel ownership and pride in your Gifts in Wills efforts. Best of all you can apply these to other fundraising programs.

No matter the size of your organisation, this session will provide the key ingredients to start (or refresh) your Gifts in Wills offering with confidence and creativity, leaving you motivated to take your program to the next level.