Conference Program

Conference Program

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TRACK • Individual Giving

Helping small charities achieve big things

Thursday 29 Feb 2024 - 12:10 pm to 12:50 pm

  • General Fundraiser (all fundraisers)

In this session Jes will share top tips on how smaller charities can achieve remarkable results. Jes will guide you through the process of building a sophisticated individual giving program from the ground up, drawing from her recent experience at the Malaghan Institute of Medical Research in New Zealand. Her presentation will offer practical insights and actionable takeaways tailored specifically for small charities, even those operating with limited resources and small teams. This session will cover top tips including:

 -Choosing the right tools to build a thriving digital eco system
– How to get your digital fundraising off the ground
– How to transform your appeals
– Top tips for building Regular Giving from scratch
– Creating automated stewardship journeys that keep your supporters engaged
– The importance of understanding your data and your supporters and knowing when to pivot.

Individual Giving Track Sponsored By:


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