What makes a great supporter experience ? And what kind of supporter experience leads to great fundraising ?

This session will answer both of these questions, and more !

For the last ten years, we have been asking supporters about the experiences and relationships they have with the charities they support.

We have completed this with over 500,000 individual charity supporters from a wide range of more than 50 charities :

The insights we have gathered highlight exactly what makes a ‘great supporter experience’.

Not only that, we have examined which specific experiences go on to deliver great fundraising – i.e. more support, in more ways and for longer.

We will show you at  this session how these insights have been applied practically through a number of different charity case studies, nudging the experiences that individual supporters have and driving income generation as a result.

It’s simple :

• Understand how good your supporter experience is by measuring it.
• Diagnose what is working well and what is underperforming using a simple tool box.
• Take simple, practical actions to improve key aspects of your supporter experience
• Deliver great experiences and great fundraising results!