In today’s fast-paced tech landscape, organisations are turning to digital transformation to innovate and grow. The Australian Conservation Foundation (ACF) embarked on an 18-month journey to enhance its MarTech capabilities, redefining supporter engagement and donor acquisition.

Led by Denise Zlotowski, ACF’s Head of Digital Transformation, this session will explore the organisation’s digital transformation approach and the critical role of leadership. Attendees will learn how innovative technologies can streamline operations, boost supporter engagement, and drive organisational growth.

Key takeaways:

• ACF’s strategy for digital transformation and MarTech implementation.
• The importance of clear strategy and leadership in fostering innovation and impactful change.
• Motivating diverse stakeholders through complex change management and securing internal buy-in.
• The impact of a dedicated project team on uplifting digital capabilities and project success.
• How effective Marketing Technology can enhance supporter engagement and operational efficiency.