Conference Program

Conference Program

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TRACK • Masterclasses

Practical AI skills for not-for-profit success

Wednesday 19 Feb 2025 - 8:30 am to 2:00 pm

  • General Fundraiser (all fundraisers)

Artificial intelligence is transforming every sector, and nonprofits can benefit greatly from adopting AI-driven strategies. However, finding the time to understand how AI fits into your organization’s mission can feel daunting. This hands-on masterclass is designed to break down AI concepts and skills in a practical, engaging way, with a strong focus on real-world application. Through live demonstrations, guided exercises, and collaborative problem-solving, you’ll explore how AI can enhance your fundraising, supporter engagement, and operational efficiency.

By the end of this masterclass, you will leave with actionable AI strategies tailored to nonprofit work and hands-on experience to confidently implement what you’ve learned.

The workshop will cover the following topics:

Exploring AI Capabilities: Understand the types of AI tools available, from beginner-friendly options to more advanced capabilities. Learn how to assess what’s best suited for your nonprofit’s needs and the support you need to get started with using AI in your organisation

Boosting Operational Efficiency: Discover how AI can streamline your workflow, from automating administrative tasks to transforming end to end processes.

Writing Effective AI Prompts: Prompting is the most important skill you need for effective use of generative AI. Learn how to prompt AI systems effectively for productivity as well as for creativity, brainstorming, and strategic decision-making.

Designing Personalised AI-driven Campaigns: Explore strategies for how to use AI to understand and predict supporter behaviour, and design personalised AI-driven fundraising campaigns and outreach efforts.

AI for High-Relationship Scenarios: While AI is often thought of in technical or operational contexts, we’ll explore how AI can be valuable in high-relationship tasks like managed giving and donor engagement.

 

Who Should Attend:

Nonprofit professionals involved in fundraising, marketing, operations, or leadership who want to leverage AI for increased impact. No previous AI experience is required, and technical concepts will be explained in an accessible, hands-on way.

This masterclass will combine live instruction, hands-on exercises, and Q&A discussions to provide a comprehensive, interactive learning experience. Please bring your own laptop (and power cord) to fully engage in hands-on activities with AI tools.