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TRACK • Fundraising How To…

The recipe for PR success: How to work effectively with the media

Friday 1 Mar 2024 - 9:25 am to 10:25 am

  • General Fundraiser (all fundraisers)

“Another bike ride”, “another walking event” “another tax appeal”, “it’s the same as it has been for the last 25 years”… it’s probably not media-worthy, right? Wrong! Learn the winning formula to make any fundraiser the prime candidate for earner media attention (TV, print, online and radio). We will help you build the ultimate publicity checklist – covering lead times, human faces, geographical location, potential for visuals and more. We will look at media hierarchy, starting with the big ticket items known to best translate into fundraising results. The session will also touch on how to utilise unpaid influencers.

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