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Louise Woods
Marketing Group Manager, The Smith Family
The Smith Family
Louise is an experienced and strategic marketer who has worked on some of Australia’s leading brands in the commercial and charity sector. With deep experience in a range of fundraising streams including events, direct marketing and donor acquisition she now leads the mass market fundraising team at The Smith Family, raising in excess of $100m annually.
Sessions
Friday - 21 Feb 2025 ( 2:20 pm - 3:20 pm )
Innovate for impact: How to use data, innovation, and creativity to land a winning proposition