National Manager, Strategic Fundraising
Rochelle is a firm believer in the power of a good story told well – a passion that has seen her move from broadcast and print journalism to a decade-long career in direct response fundraising. Currently managing Lifeline Australia’s Fundraising program, Rochelle has had the opportunity to work for some of Australia’s leading charities including The Smith Family, Children’s Hospital Foundation, Ronald McDonald House Charities and Wesley Mission. Rochelle and the team at Lifeline have almost tripled the organisation’s fundraising revenue over the last three years. Rochelle has used the various pandemic lockdowns to not quite complete a single paint-by-number, despite starting three.
Friday - 25 Feb 2022 ( 9:25 am - 10:25 am )
Case study on Lifeline’s 50% growth in regular giving – without spending an additional cent.