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TRACK • Individual Giving

Back to the Future: When DM and digital acquisition worlds collide

Thursday 29 Feb 2024 - 9:40 am to 10:40 am

  • General Fundraiser (all fundraisers)

Gone are the glory days of mail acquisition where returns were above 1:1 and thousands on new cash donors rolled in for each campaign. Whilst it’s not quite dead, it’s on life support.

So, what’s replenishing our appeal programs? Or should I say, are we replenishing them?

The answer is for most Aussie charities, sadly not. “Our appeals are declining…. Our volumes are dropping”, are phrases we hear often.

If you managed to recruit 3k new mail cash donors a few years ago, you’d be lucky to bring in 300 from a digital acquisition campaign right now.

And whilst we’re comparing apples and oranges, the reality is in a post COVID world, new methods simply don’t cut it.

So, what if ‘back to the future’ was the way forward? After years of recruiting tens of thousands of regular givers digitally, we’re using the methods that worked so well to generate phone leads and RGs to deliver email leads and cash donors.

The answer to your cash appeal problems could be staring you in the face. Come and find out how your old approach to regular giving could be the new frontier in cash recruitment.

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