Launched in 2024, The Future of Giving: Looking Beyond the Selfie – is a new study released by AgentsC Inc. Canada and PayPal Giving Fund, highlighting philanthropic attitudes and practices among younger populations.

In this insightful and interactive session combining research and exploratory discussion, Olumide Akerewusi will explore important recommendations for fundraisers who are seeking to diversify their funding base by engaging younger donors and newer doors in the community.

As the recipients of an enormous transfer of wealth, and as the largest segment of the population, Millennial and Generation Z donors are creating new ways of giving and demanding far more from charities before they donate. Their actions are actively transforming the future of philanthropy and should influence how charities adapt and adopt new fundraising philosophies for future success. What new ways of fundraising might non-profit organisations need to deploy to better engage the largest majority and most diverse segment of our population – Generation Z and Millennials as donors now and in the future?