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TRACK • Masterclasses

Masterclass: From the Mind to the Heart: A masterclass for building belonging, empowering teams and decolonising fundraising

Wednesday 28 Feb 2024 - 8:30 am to 2:00 pm

In our rapidly globalised world, mass migration and wealth transfers are changing the tapestry of philanthropy. Cultural competencies and inclusive philanthropy are the new skills modern fundraisers must possess. In this insightful and interactive Masterclass combining presentations and discussions, with working sessions, and a Q&A, Mide Akerewusi will explore crucial findings from recent research conducted by AgentsC Inc., Imagine Canada, and Royal Bank of Canada entitled, From The Mind To The Heart. The two-part report launched in 2023 explores how corporations and foundations are falling short on implementing their own principles of Justice, Access, Inclusion, Diversity, and Equity (JAIDE) in their philanthropic practices. Could non-profit organisations face the same challenge?

This Masterclass is designed for Fundraising Institute Australia Conference attendees who are seeking changes to the current systems and practices that exclude the full participation of talented and diverse (Black, Brown, and Indigenous) people. Expanding on proven North American equity approaches, Mide will outline actionable person-centred solutions available to fundraisers who are committed to championing diversity strategies, building belonging within their organisations, empowering their fundraising teams, and decolonising the power structures traditionally enforced by individual, corporate and foundation philanthropists.

Participants will:

  1. Discover the true meaning and application of Justice, Access, Inclusion, Diversity, and Equity (JAIDE) principles, and how they apply to inclusive fundraising practices that lead to transformational fundraising revenues.
  2. Diagnose your organisations’ approach to colonised fundraising practices such as donor-centred fundraising and apply decolonised approaches that promote community-centric philanthropy, belonging, power-sharing, reciprocity, reconciliation and restoration.
  3. Outline metrics for a revolutionary fundraising growth action-plan that improves your capacity to engage diverse donors, embrace culturally competent fundraising approaches, build diverse donor pools, appoint diverse fundraisers, and engage diverse volunteers. 
  4. Explore how a culture of mindfulness and person-centred relationship building can improve relations between donors, fundraisers and stakeholders, and lead to transformative revenues.

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