In this session, attendees will get an exclusive look at Gathered Here’s latest Gifts in Wills Report. With over 35,000 online wills analysed over a three-year period, it’s the largest study of online wills ever conducted in Australia.

Expect unique insights into the changing nature of donor demographics, giving behaviour, and charity campaign trends, with a raft of real-life implications for Australian fundraisers.

Charity marketing guru Lucy McMorron will be sharing actionable tips on crafting effective gifts in wills campaigns while Gift in Will manager Rebecca Stalenberg will be sharing MS Plus’ journey of adapting traditional bequest stewardship to suit the online donor.

Attendees will leave this session with a better understanding of the modern Australian will-writer, the information they need to create more strategic bequest campaigns, and inspiration to develop future-ready stewardship programs.