For years, Karl has worked with charities and their GIW programme and often felt like he did ‘just the basics’. Many were terrible in hindsight and did not do justice to the profundity of a GIW decision. That changed over ten years ago, when he started treating GIW more seriously and Marlin developed creative that reflected the unique nature of those causes.

Our sector loves data and results; and one of the things that creative can occasionally be poor at, is demonstrating that investing in good, effective creative can yield the results we seek.

This is the basic premise of this presentation; that after years and years, we now have the longitudinal evidence that bespoke GIW programmes do indeed work and this session will reveal those case studies and clients, and seek to answer, ‘where are they now and how did they go…’