Conference Program

Conference Program

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TRACK • Masterclasses

Long term strategic growth in a cruel acquisition environment

Wednesday 19 Feb 2025 - 8:30 am to 2:00 pm

  • Intermediate (2-7 years experience)

Unlock Sustainable Growth: Join Our Masterclass with Julia from Peter Mac and Sean from Moceanic

Are you struggling with rising costs, higher service demands, and underperforming donor acquisition channels? With traditional methods barely breaking even after three years, you can’t afford to wait any longer to act. The future of your organization depends on the strategic decisions you make today. Now is the time to get ahead.

In this exclusive masterclass, tailored for CEOs, CFOs, Board Members, and Senior Fundraisers, you’ll gain access to cutting-edge, data-driven strategies that pave the way for long-term growth. Julia from Peter Mac will provide practical examples of how her organization sets its ambitions, manages risk, invests in systems and people, and ensures the right balance between immediate cash flow and future funding. Alongside her, Sean from Moceanic, with his broad experience working with hundreds of charities around the world, will demonstrate that unless all six critical factors—Ambition, Cash Flow, Risk Attitude, Brand, Offer, and Systems and People—are addressed, fundraising can’t reach its full potential.

What to expect:

  • A comprehensive audit of these six factors to build a strong business case for growth
  • Real-life case studies and industry benchmarking, exploring the most effective—and ineffective—donor acquisition strategies
  • A clear roadmap for turning new donors into lifelong supporters and identifying those high-value donors who will contribute nearly twice as much as others through legacy giving

By attending, you’ll walk away with:

  • New, actionable metrics to measure your acquisition success
  • Tailored recommendations for choosing the right acquisition channels
  • A custom strategic growth plan, designed to secure your organization’s future
  • A long-term funding approach that ensures sustainability, even in uncertain times
  • Practical strategies to identify and leverage mid-level and major donor prospects

We’ve made it easy to take action immediately—templates, worksheets, and a mini-survey will be sent ahead of time so you can hit the ground running. Bring a laptop to complete them during the session and leave with a ready-to-implement strategy.

Why wait? Invest in your organization’s future today. This masterclass isn’t just a learning experience—it’s your chance to gain the actionable insights you need to thrive in an increasingly competitive fundraising landscape. Secure your spot now. Don’t miss out on the opportunity to drive your organization’s growth and turn data into transformative results.

Don’t be alone! If you’re a fundraiser, your future job will be made much easier if you can get the purse string holders along! (e.g., CFO, CEO, board members). If you are one of those three, it will make your life easier if the fundraiser is here too!