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TRACK • Masterclasses

Masterclass: Major Gifts – your ‘golden ticket’ to a career as a Major Gifts fundraiser

Wednesday 28 Feb 2024 - 8:30 am to 2:00 pm

Relationship fundraising plays a pivotal role in securing significant gifts for nonprofit organisations. But there is a worldwide shortage of Major Gift fundraisers and organisations are struggling to recruit the right people for the role.

This masterclass will help you develop your relationship fundraising skills so you can join the next generation of major gifts leaders and take the next step in your career.

Relationship fundraising emphasizes building long-term connections with donors rather than one-time transactions. However, with major gift fundraising, these relationships are critical as they often involve substantial sums of money, and these donors are more likely to make a significant gift when they feel a deep and meaningful connection to the organisation and its mission.

Major gift leaders in the fundraising profession understand the donor’s interests, motivations, and values, tailoring their communication and engagement accordingly.  Donors need to have confidence that their gift will be used effectively to further the organisation’s mission.

With the support of highly regarded major gift fundraisers, trainers and recruiters you will be inspired to develop a greater understanding of the role major gifts had in the suite of fundraising techniques. You will learn what it takes to become a leader in this field and how to prepare yourself for the role. You will increase your confidence to approach and engage with major gift prospects and donors as well as appreciate the various elements of the development cycle.

This masterclass will help you obtain this golden ticket in major gift fundraising.

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