TRACK • Philanthropy & Partnerships
The Citibank case study
Friday 1 Mar 2024 - 9:25 am to 10:25 am
A case study with tips and advice on what to do when a great corporate partner decides to end the partnership and walk away. Taronga had to quickly adapt to the changing objective of a corporate brand, demonstrate value and be flexible and pivot quickly to rebuild and change the nature of this partnership. This session also explores how Taronga built value for the corporate partner by really delving deeper into this partnership, seeking out common objectives and together creating a partnership that was mutually rewarding.
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