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Fi McPhee FFIA
Director
The Benchmarking Project
Fi is passionate about uniting evidence and people to inspire change. Combining her deep expertise with Great Fundraising, donor behaviours and sustainable fundraising programs she helps fundraisers, bosses and boards drive culture change and strategic growth. Specialising in strategy, cultural development, and education program design, Fi supports charities locally and globally through facilitation, training, consulting, and peer collaboration.
Sessions
Thursday - 20 Feb 2025 ( 11:20 am - 12:50 pm )
Crafting Compelling Gifts in Wills Propositions: What the research tells us, putting the theory into practice and some awesome examples to inspire
Wednesday - 19 Feb 2025 ( 4:00 pm - 5:30 pm )
Opening plenary Session
Wednesday - 19 Feb 2025 ( 8:30 am - 2:00 pm )
A fundraiser’s guide to getting the most from your greatest asset, your data. Data, segmentation & analytics to monitor, measure & evaluate