Conference Program

Conference Program

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TRACK • Individual Giving

Global trends in DM acquisition

Thursday 29 Feb 2024 - 4:00 pm to 5:00 pm

  • General Fundraiser (all fundraisers)

Direct Mail acquisition is the cornerstone of many highly successful IG programs in our sector. Join Donor Republic and global fundraising leader Innovairre as we share the very latest in Australian and international mail acquisition testing ideas.

We’ll share direct mail premium acquisition examples, tests, and results from US, UK, Canada and Europe.

Critically, we will also share results and learnings from global trends that have been tried and tested in the Australian and NZ markets.

We look forward to sharing with you the latest acquisition insights and how they are being used to recruit new cash donors via direct mail – using the latest best-practice tactics you can apply at your charity.

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