Conference Program

Conference Program

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TRACK • Individual Giving

Panel Discussion – Mid Value Case Studies

Friday 1 Mar 2024 - 12:10 pm to 1:10 pm

  • Intermediate (2-7 years experience)

In this session you will hear from three passionate fundraisers about their organisation’s journey in the Mid Value giving space.

Our experienced panel will share a range of insights, including how the program started, how it functions and its performance to date. They will also share some handy advice on lessons learnt and advice for other organisations look to grow in their Mid Value program.
Jodie Frederickson will cover The Salvation Army’s Mid Value Donor Journey from its inception. Also sharing how being creative and thinking outside the box can surprise and delight your donors’ strengthening relationships and further connecting your donors to your cause.

The Shepherd Centre’s Sam Meisner-Lemon will take a deep dive in to the organisation’s 2023 Christmas Appeal Mid Value offering, and how it fits within the broader program.

And Samantha Sargisson of RSPCA Queensland will provide valuable insights to the organisation’s approach to integrating Mid Value fundraising as a staple in their fundraising mix.

Don’t miss the opportunity to hear from three incredible fundraisers sharing first-hand how mid-level fundraising and strong relationship building skills contributed towards establishing and maintaining a strong community and making a bigger impact for their respective causes in partnership with some of your most dedicated and loyal supporters.


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